PRIVACY POLICY
The Emblem Prague Hotel
Last updated: 12 March 2026
1. Introduction
The Emblem Prague Hotel (“we”, “us”, “our”) is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, make a reservation, contact us, create a member account, or use the services of The Emblem Prague Hotel.
We process personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and applicable Czech data protection laws.
2. Data Controller
The data controller responsible for your personal data is:
The Emblem Prague Hotel
Platnéřská 19
110 00 Prague 1
Czech Republic
Telephone: +420226202500
Email: emblem@emblemprague.com
Website: https://www.emblemprague.com
3. Personal Data We Collect
A) INFORMATION YOU PROVIDE TO US
Name and title
Email address
Telephone number
Postal address
Payment details processed securely through certified third-party payment providers. The hotel does not store full payment card details on its servers.
Reservation and booking information
Special requests or dietary requirements
Identification details where required by applicable law
Information submitted through website contact forms, email, or telephone
Social login account information (if used). If you choose to sign in or create an account using a third-party authentication service such as Google Sign-In or Facebook Login, we may receive basic profile information from that service such as your name, email address, and a unique account identifier associated with that provider.
B) INFORMATION COLLECTED AUTOMATICALLY
When you visit our website we may automatically collect certain information including:
IP address
Browser type and version
Device type and operating system
Website pages visited
Time and duration of website visits
Referral source
Cookies and similar tracking technologies
Our website may also use analytics and marketing technologies such as Google Analytics, Meta Pixel, or marketing automation tools to analyse website usage and improve our services. These technologies are only activated where you have provided consent through our cookie management system.
Where analytics tools are used, data is processed in an aggregated or pseudonymised form where possible. We do not use analytics technologies to directly identify individual visitors.
Further details are provided in our Cookie Policy.
4. How We Use Your Personal Data
We use your personal data for the following purposes:
To process and manage hotel reservations
To communicate with you regarding bookings, enquiries, or services
To provide customer support
To process payments and prevent fraud
To comply with legal obligations under Czech tourism, accommodation, and tax regulations
To manage guest registration as required by local hospitality regulations
To authenticate user accounts created through social login services such as Google Sign-In or Facebook Login
To detect fraud, protect our website, and ensure the security of our services
To improve our website, services, and guest experience
To send marketing communications where you have provided consent
5. Legal Bases For Processing
Under the General Data Protection Regulation (GDPR) we rely on the following legal bases:
Performance of a Contract
To process reservations, provide hotel services, and manage user accounts.
Legal Obligation
To comply with applicable laws such as taxation, accounting, and accommodation registration requirements.
Legitimate Interests
To improve our services, manage bookings, ensure the security of our website, and prevent fraud.
Consent
Where required, such as for marketing communications or non-essential cookies.
You may withdraw consent at any time.
6. Marketing Communications
We may send you marketing communications about promotions, offers, or hotel news where you have opted to receive such communications.
If you create a member account on our website, we may send you a confirmation email to verify your email address and activate your account. These service messages are necessary for account administration and are not marketing communications.
Where you have separately opted in to receive marketing communications, we may send a confirmation email to verify your subscription (double opt-in).
You may unsubscribe from marketing communications at any time by clicking the “unsubscribe” link included in marketing emails or by contacting us directly using the details in this policy.
7. Cookies
Our website uses cookies and similar technologies to enhance your browsing experience.
Cookies may be used to enable essential website functionality, analyse website traffic and performance, remember visitor preferences, and support marketing or analytics tools.
Non-essential cookies and tracking technologies are only activated after you provide consent through our cookie management system.
You can control or disable cookies through your browser settings.
Further information is available in our Cookie Policy.
8. Social Login Services
Our website may allow you to create or access a member account using third-party authentication services including Google Sign-In and Facebook Login.
If you choose to sign in using one of these services, the provider will authenticate your identity and may share certain basic profile information with us. This may include your name, email address, and a unique identifier associated with your account with that provider.
We use this information solely to create and manage your website member account, authenticate your login, and provide services available to registered users.
The authentication process is handled directly by the respective provider. We do not receive access to your password for those services.
Your use of these services is subject to the privacy policies of the respective providers.
Google Privacy Policy: https://policies.google.com/privacy
Meta Privacy Policy: https://www.facebook.com/privacy/policy/
Use of social login services is optional. You may alternatively create an account using an email address where available.
9. Reservations and Booking Platform
Reservations made through our website are processed through our booking platform, Bookscapia, which is operated and hosted by The Emblem Prague Hotel on the same domain and infrastructure as our website.
Bookscapia processes reservation information including guest details, booking preferences, and payment information in order to manage and confirm reservations.
In order to distribute availability and manage certain reservation services, the system may interact with OpenGDS, a third-party hospitality distribution service provider. OpenGDS processes limited booking-related data strictly for reservation processing purposes.
We maintain a GDPR-compliant data processing agreement with OpenGDS to ensure that personal data is handled in accordance with applicable data protection laws.
10. Sharing Your Data
We may share your personal data with trusted third parties where necessary to provide our services, including:
Booking and reservation technology providers
Property management systems
Payment processing providers
IT and website service providers
Third-party authentication providers where you choose to sign in using services such as Google or Facebook
Professional advisers such as accountants or legal advisers
Government authorities where required by law
These providers process personal data on our behalf in accordance with applicable data protection laws and contractual safeguards.
11. International Data Transfers
Some of the third-party services we use may process personal data outside the European Economic Area (EEA). Where such transfers occur, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission or equivalent legal mechanisms.
12. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, misuse, loss, or alteration.
Payment information is processed securely through PCI-DSS compliant third-party payment providers and is not stored directly on our servers.
Access to personal data is limited to authorised personnel who require it to perform their duties.
13. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected.
In certain circumstances we may retain personal data for longer periods where required by law, such as accounting, taxation, or accommodation reporting obligations.
Once data is no longer required, it will be securely deleted or anonymised.
14. Your Data Protection Rights
Under the GDPR, you have the following rights:
The right to access your personal data
The right to request correction of inaccurate or incomplete data
The right to request deletion of your personal data
The right to restrict processing of your data
The right to object to certain processing activities
The right to data portability
The right to withdraw consent at any time
Registered users may request deletion of their member account at any time by contacting us.
To exercise any of these rights, please contact us using the contact details provided in this Privacy Policy.
15. Complaints
If you believe that your personal data has been processed in a manner that does not comply with data protection laws, you have the right to lodge a complaint with the Czech Data Protection Authority.
Office for Personal Data Protection (ÚOOÚ)
Website: https://www.uoou.cz
Address: Pplk. Sochora 27
170 00 Prague 7
Czech Republic
16. Changes To This Privacy Policy
We may update this Privacy Policy from time to time.
Any updates will be published on this page with the revised “Last updated” date.
We encourage you to review this policy periodically to remain informed about how we protect your personal data.
